The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity

The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context.Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising, self-congruity, consumers’ perceived shopping value in determining store patronage.While studi

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AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction

Artificial Intelligence (AI) has revolutionized interactive marketing, creating dynamic and personalized customer experiences.To the best of our knowledge, no studies have ventured into Pouches how firms in the luxury sector can leverage AI marketing activities to innovate their business model and boost the development of future digital marketing t

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